Adblockers are on the rise as many web users have installed different versions on their machines to avoid seeing advertisements when they visit blogs and websites.
For the visitor, this is about enforcing his right not to be bombarded with advertisements—most of which are annoying and does not serve his or her interest.
And for the web publisher, blogger or online journalist, these adblockers are causing a rapid fall in revenue.
Imagine spending time to write a great content and then proceeding to spend money to promote it, only to attract visitors who would make you no money because they’ve installed adblockers.
It’s estimated that about 200 million people globally are currently using adblockers.
The BBC reported that, “for businesses that depend on web advertising, ad blockers could cost an estimated $21.8bn (£15bn) in lost revenue a year.”
Surely, website visitors are right to an extent to take control of what they want to be served with but it does seem like they do not fully take into consideration how those behind these websites they visit are able to dedicate efforts and time to producing the content they love.
The rise in adblockers signifies one thing: it’s time for web publishers to also change how they monetise their contents—since banner and native advertisements are being controlled by visitors. Read more